About FarmingEquipment.com

Most equipment coverage is written for people who already know which brand they want. This site is built for the part that comes earlier: you have a job that needs doing, a budget, and a list of machines that all look about the same on paper.

That is the hard part of buying equipment, and it is the part almost nobody writes about honestly. Spec sheets are written by marketing departments. Dealer websites are written to move inventory. What is missing is someone explaining that loader lift capacity gets measured three different ways, or that separator hours tell you more than engine hours, or that the rated capacity on a combine was measured in conditions you will never harvest in.

Who is behind this

My name is Geoffrey Love, and I came to this the long way around.

I spent my summers on a small family farm with my great-uncle and my great-grandmother. Beef cattle, gardens big enough to put up a year of vegetables, work on the barns, and a lot of hours in the hayfield. We built fence and we maintained fence, which anybody who has done it will tell you is most of what fence is. I was a kid doing a kid’s share of the work, not running an operation. But it is where I learned what equipment is actually for, and why the difference between a machine that fits the job and one that almost fits is the difference between finishing before dark and not.

Farm news came to us the way it came to everybody then. Progressive Farmer and Neighbors in the mailbox, and Country Boy Eddie on the television every morning while we ate breakfast. Nobody in that house thought of those as media. They were simply how you found out what was happening, what things were bringing, and what other people were doing about the same problems you had. That is a high standard, and it is the one I still measure this kind of work against.

Later I spent more than twenty years publishing to the equipment and heavy duty markets at Randall-Reilly in Tuscaloosa, Alabama. I was Publisher of Equipment World from 2010 to 2019, and before that Associate Publisher of Commercial Carrier Journal. More recently I worked on the data side, with dealer and fleet intelligence products.

Over those years I spent a lot of time in dealerships and at equipment shows, on committees and on stages, listening to people explain what they actually needed and watching them get sold something else. The publications I worked on were good ones. But trade publishing has spent two decades organized around the advertiser’s calendar rather than the buyer’s decision, and I wanted to try building it the other way around.

How this site works

Coverage is organized by machine category, because that is how people shop. Each category has buyer’s guides, spec comparisons, and a directory of dealers who carry that equipment.

Some categories carry a sponsor. When they do, you will see it clearly labeled at the top of the page, and any content a company paid for is marked as partner content. Sponsorship buys placement. It does not buy a good review, and it does not keep a competitor out of the news. If that ever stops being true, this site is not worth reading.

What you can expect

• Specifications explained in the terms they are actually measured in
• Comparisons that say which machine is better for which job, rather than splitting the difference
• Used market coverage, because most equipment is bought used
• Clear labeling of anything a company paid for
• Corrections when we get something wrong, on the page where we got it wrong

This site is new. It is not affiliated with any manufacturer, dealer group, or trade association, and it is not funded by any of them. It is built in Alabama, one category at a time, by someone who has spent his career around this equipment and thinks the people buying it deserve better information than they currently get.