About FarmingEquipment.com

Most equipment coverage is written for people who already know which brand they want. This site is built for the part that comes earlier: you have a job that needs doing, a budget, and a list of machines that all look about the same on paper.

That is the hard part of buying equipment, and it is the part almost nobody writes about honestly. Spec sheets are written by marketing departments. Dealer websites are written to move inventory. What is missing is someone explaining that loader lift capacity gets measured three different ways, or that separator hours tell you more than engine hours, or that the rated capacity on a combine was measured in conditions you will never harvest in.

Who is behind this

My name is Geoffrey, and I came to this the long way around.

I spent my summers on a small family farm with my great-uncle and my great-grandmother. Beef cattle, gardens big enough to put up a year of vegetables, work on the barns, and a lot of hours in the hayfield. We built fences and we maintained fences, which anybody who has done it will tell you is most of what fence is. I was a kid doing a kid’s share of the work, not running an operation. But it is where I learned what equipment is actually for, and why the difference between a machine that fits the job and one that almost fits is the difference between finishing before dark and not.

Farm news came to us the way it came to everybody then. Progressive Farmer, Farm Journal and Neighbors magazines in the mailbox, and Country Boy Eddie on the television every morning while we ate breakfast. Nobody in that house thought of those as media. They were simply how you found out what was happening, what things were bringing, and what other people were doing about the same problems you had. That is a high standard, and it is the one I still measure this kind of work against.

Later I spent more than twenty years at Randall-Reilly in Tuscaloosa, on the business side of trade publishing rather than in the newsroom. I started in classified ad sales, became Associate Publisher of Commercial Carrier Journal, and spent my last few years there as Publisher of the heavy construction side of Equipment World. After that I worked with dealer and fleet intelligence products.

Over those years I spent a great deal of time at manufacturer press events, helped host owner peer group meetings, and served on association committees and on stages at industry events. A lot of that time was spent listening to people explain what they actually needed.

There is one more thing. In all those years, I never wrote the stories. That was the editors’ job, and I sold the pages around them. But I always wanted to. As a freshman at the University of Alabama, I told my Russian professor that my plan was to retire to the mountains of Wyoming and write. I am nowhere near retiring, and Tuscaloosa is a long way from Wyoming, but this site is my first real chance at the second half of that plan. I have written short leadership pieces over the years through my work as a Maxwell Leadership Certified Coach. This is the first time I have gotten to write about the equipment that I love.

How this site works

Coverage will be organized by machine category, because that is how people shop. Each category will have buyer’s guides, spec comparisons, and a directory of dealers who carry that equipment.

Some categories carry a sponsor. When they do, you will see it clearly labeled at the top of the page, and any content a company paid for is marked as partner content. Sponsorship buys placement. It does not buy a good review, and it does not keep a competitor out of the news. If that ever stops being true, this site is not worth reading.

How the articles are made

I am the publisher and editor here. Articles are researched and drafted with the help of AI tools, then edited, and approved before anything is published.

If you spot something wrong, tell me, and it gets corrected on the page where it was wrong.

What you can expect

• Specifications explained in the terms they are actually measured in
• Clear comparisons that say which machine is better for which job, rather than splitting the difference
• Used market coverage, because most equipment is bought used
• Clear labeling of anything a company paid for
• Corrections when something is wrong, on the page where it was wrong

This site is new. It is not affiliated with any manufacturer, dealer group, or trade association, and it is not funded by any of them. It is built in Alabama, one category at a time. And, I welcome your input.